This is the new normal, and if you can't make Phone Number List decisions and react quickly on social media, you risk falling behind. Can your executives comment on the latest ministerial announcements or controversial Phone Number List decisions on launch day? If they can add value, make qualified comments on the latest news and get them ready to speak up and make your point, whether on social media or in a press release. Show Phone Number List , not silence One can spot inauthenticity from a mile away. If you're not sincere and don't show enthusiasm, people will suspect that you're just using it as a money-making tool.

By being a good role model and Phone Number List a passion for politics, you're also more likely to attract new talent and convert customers from casual shoppers to advocates. Lyft donated $1 million to the ACLU in response to the Trump administration's 2017 immigration ban, bringing not only their goodwill but also Phone Number List Uber into the spotlight. The latter company was silent on the issue at the time, which led to online perceptions that it supported Trump's controversial order, and the hashtag deleteUber became trending. To Phone Number List reiterate what we said above, staying silent (when your competitors don't) can be a much worse risk.

Anti-Uber Information Image credit: Medium Phone Number List forward Brands are increasingly becoming influencers as they look to “influence” the status quo and raise awareness of pressing issues in society. Brand Phone Number List backed by real stories is powerful and it gets people talking. Incorporate fee-based messages into your PR and marketing strategy, and use your top people to express your views on relevant topics, but don't leave out other employees. Encourage them to be a voice in society, get involved in Phone Number List causes, and share their good deeds. Political neutrality no longer makes business sense.