BRANDON MARCELLO, PhD

(*The techniques I teach are based on field research. fax number list But I also was interested in what other people had to say about this topic.)In the course of my *research for my book, How To Get Your Voice Mail Messages Returned, I came across a presentation that some consultant gave on this topic. Like a lot of consultants, she didn't base her techniques on real-world experiences. fax number list Instead, she based it on a book she read. fax number list She teaches what you might call a "blueprint" of a standardized script you should follow when leaving cold-call voice mail messages. Lots of luck. We don't have enough space to analyze that message and list all the things that it does wrong. fax number list But I will point out something that the creator of this "blueprint" doesn't quite understand: fax number list The average business executive sorts through his mail over the wastebasket. fax number list The average business executive listens to her voice mail messages with her finger poised over the "delete" button. And as soon as she decides this phone call is not one that she needs to return or one that she will benefit from returning, she hits "delete"... and never looks back.That means you must begin your message with something that makes the recipient afraid to hit the fax number list "delete" button.And it must maintain the recipient's interest all the way to your fax number list "call to action" (i.e., telling them exactly how and when to return your call).